Bethany McCamish, CEO and owner of Bethany Works®

Building an Unbreakable Brand

Bethany, the CEO and owner of Bethany Works®, a strategic brand and web design studio that specializes in building psychology-backed brands that leave an impact and build a legacy.

She’s not just one of my best business friends, but she’s also a client inside of my Limitless mastermind. Today, we’re chatting about what it means to build an unbreakable brand. We discuss how business and branding coexist together, and what the major difference is between running a business versus running a brand. We also discuss important assets to keep in your arsenal, such as a brand strategy deck, and the importance of brand archetypes. 

Bethany shares why choosing the right brand and carefully positioning it is the key to standing out, no matter what market you’re in, and why aligning your brand with the caliber of clients that you want to serve is the best way to attract them.

This episode is a highly valuable resource for business owners and service providers alike, so tune in, take notes, and get in alignment with your brand.

“If you want impact, and you want legacy, and you want to make a difference, whether you’re a product based company or not, then you have to start thinking about shaping your brand versus just running a business.”

What You Will Hear

How do business and brand coexist together

The difference between running a business versus running a brand

What is a brand strategy deck and why is it so important

Why carefully positioning your brand is the key to standing out

Common myths about building a brand

The importance of brand archetypes

How to align your business with the caliber of clients that you want

Catch Up On the Latest Episodes 

Cheers to next level you!

secure your spot

We go out to a luxury dinner to celebrate a successful day.

We spend four hours deep diving into your business and creating an action-packed game plan to help you meet your goals.

We meet for a planning call before your VIP Day

You (a client who lives in the tri-state area) secure one of my limited spots below.

Taking VIP Days to the next level of luxury with in-person strategizing and support. It’s basically three months worth of work jam-packed into one business-changing day. Here’s how it works:

Schedule an in person vip day

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